The Pepsi Tent hosts a wide variety of special events and entertainment each year. From live music to talent shows to La Fiesta Latina to the Princess Party, there’s always something going on in the Pepsi Tent. All events are FREE with fair admission.

  • Concert Events: To Be Announced - August 2017

Performance Applications - APPLY HERE - Pepsi Tent Performances

  • Listen and enjoy some of East Tennessee’s best local artists and musicians daily. Interested in performing at the Tennessee Valley Fair’s Pepsi Tent? Send your application in today. Friday, September 8 through Sunday, September 17.

Other Events:

  • Pageants – The Tennessee Valley Fair is pleased to offer pageants for young ladies ages 9 months – 20 years old.
  • Jr. Youth Talent Show - Sunday, September 10 at 2:00 p.m.
  • Austin East Performing Arts Day - Sunday, September 10 from 5:00 p.m.
  • Performances by the Austin East theatre and dance departments, drum & dance, choice and marching band
  • Gospel Night– Experience some of East Tennessee’s best gospel artists during this uplifting evening of praise and worship on Tuesday, September 12 from 4:00-6:00 p.m. 2017 Schedule - To Be Announced
  • Princess Party – Ever dreamed of meeting your favorite princess? Here’s your chance! Join Cinderella, Anna, Elsa and the Little Mermaid for a magical afternoon of performances, crafts and more. Guests are encouraged to dress up as their favorite princess and be a part of our princess parade! Saturday, September 16 from noon – 2:00 p.m.
  • Mayberry Day – Join Barney Fife (Sammy Sawyer) and his friends for some down home fun – Mayberry style! Activities include: Whistling Contest, Opie-Look-A-Like Contest, Pie Eating Contest, Andy Griffith Show trivia and much more. The fun begins at 4:30 p.m. on Saturday, September 16.
  • Regional Youth Talent – Watch as East Tennessee’s best undiscovered talent compete for a $1,500 prize! Participants must win their county fair’s competition to advance to this contest. Saturday, September 16 at 7:00 p.m.
  • La Fiesta Latina – The Fair is proud to host this lively celebration of Hispanic culture featuring live music, dancing, authentic cuisine and more. The fun begins at 2:00 p.m. on Sunday, September 17.


A non-profit organization dedicated to showcasing East Tennessee heritage, agriculture and the arts for nearly 100 years.

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3301 East Magnolia Avenue

Knoxville, TN 37914




A special thanks to everyone who helps to make the Tennessee Valley Fair a success: